The internet is a jungle.
Think about this concept for a minute. The whole idea behind “the internet” was to enable people to share information instantly, from different locations.
Just stay with the concept…not the particulars.
So the internet takes off. Two guys are able to digitally share live data simultaneously, even though one is L.A. and the other is in New York. What a concept!
Fast-forward a couple decades: through the “WWW.” boom, from dial-up and “Napster”, when it took half an hour to download one song, and the only places with instant internet access were schools and the government; to a world where not only is nearly every home in America equipped with at least one modem and router, but owning a “smartphone” is almost a necessity.
I am not trying to author an intricate social examination regarding the evolution of technology…I am only observing the growth that has occurred, and continues to occur at an exponential rate.
The world is evolving at a rate that has never been observed before. Historically, there were very few “Movers and Shakers” throughout society. Heck, it wasn’t that long ago that only the wealthy were educated enough to read! Today, anyone has access to all the information in the world, instantly. There are more opportunities to engage with people who share similar interests than ever before. Even shopping and marketing has changed.
Like I said, the internet is a jungle. “Big” companies still exist, but even they are getting lost out there. Take a look at GM, who pulled its Facebook page this past week.
The following graphic is really what inspired me to write this blog. The expansion of Social Media has become a source of confusion and frustration for corporate America, a fountain of endless potential for the entrepreneur, and a factor in countless hours of lost productivity and wasted time just “surfing” the web…